Meet the 20 teams who have been shortlisted

Meet our 20 finalists!

These are the entries that the panel of independent judges believe most meet the Prize judging criteria and will have the most impact.

Finalists will not only receive a £50,000 grant, but also hands-on support and coaching to build their business and product development skills, as well as networking opportunities with other innovators.

Adzuna CareerPaths

Adzuna CareerPaths is a digital solution that helps job seekers explore new career development opportunities based on their current skill set. The tool identifies potential for upskilling and/or retraining into sectors that will likely flourish over the coming decades. 

By uploading a CV or listing existing skills through an on-page editor, users can understand their transferable skills better and choose a suggested career path based on their profile. The technology and recommendations will be based on a training dataset consisting of over 500K CVs, 1M salary data points and real career paths taken by Britons.

Bob UK

Bob is an automated AI online coach that gets crucial, life-changing employment advice to people who need it, quickly, easily and for free. Bob turns data from relevant sources into actionable career insights. It links the information provided by the individual with practical advice and concrete resources, making the information actionable and relevant to a person’s situation.

Bob identifies the main barriers to employment, proposing a phased, progressive strategy, whilst being an unbiased, well-informed job counsellor, available anytime to help people navigate their job search. It allows people to adapt to sector change and automation, and understand the skills that are in demand.

Career Ear

Our project transformed the community focused CareerEar platform into one which is also data driven.

Individuals can now explore tailored content, ask questions to industry professionals and access career opportunities from events and training programmes through to entry and mid-level roles.

Using big data, CareerEar highlights to individuals if they are in or pursuing at-risk job functions and industries, assesses individuals’ skills and enables them to understand the transferability of their skills. This allows them to combine accurate information with relevant, real world insights to make informed decisions about their futures.

CiCi (CareerChat)

CiCi is a unique careers chatbot powered by Artificial Intelligence (AI), Natural Language Processing (NLP) and data. It provides adults and employability professionals with quick and easy 24/7 access to trustworthy labour market intelligence, careers support and personalised advice ‘all in one place’. The chatbot offers a personalised career learning journey for adults (aged18+ in England) including those in ‘at risk’ or low-skilled jobs. It is quick and easy to use and presents information is a user-friendly format on:

– Skills Assessment – CV support – Training courses – Job vacancies – Job information (including LMI) – Volunteering – Self-employment – Referrals to a human adviser

CiCi – the powerhouse that supports your career™ is available on multiple devices, including: mobile phones, tablets, PCs or laptops – and can be used as ‘a standalone’ web application, embedded in other web sites, or ported to social media applications. CiCi allows users to reflect, explore, find out and identify pathways and access to new learning and work opportunities.

Digital Pathways (PDMS Ltd)

Our existing skills portal solution – SignedUp Skills – helps economic regions empower citizens with an online one-stop-shop to access employment and training opportunities, careers information advice & guidance (CIAG) and labour market information (LMI).

Digital Pathways will expand on our current offering by shifting from guiding the user to carrying them.  It will take career explorers through career pathways which bridge the disconnect between where people are, what skills they currently have, and what the labour market demands. Using a combination of automation and direct interactions, while monitoring progress, effectiveness and potentially generating new LMI, Digital Pathways will funnel people along pathways into the careers of the future.

Digital Skills Bursts (miFuture)

We will bring more skills learning to more people, more of the time. 49% of men and 48% of women regularly play mobile games, gaming suits our intuitive digital behaviour and requires minimal smartphone literacy to adopt.

Imagine playing short skill development games anywhere at any time and receiving real-time hyper-local training and employment opportunities as a reward.

Many platforms provide skill-based gaming but miFuture’s Skill Bursts will go further and pull beneficiaries into education, training and employment routes and create a pipeline of more talent developing relevant skills and qualifications in the competencies that employers need.

FutureFit AI

FutureFit AI partners with companies, staffing firms, and workforce development organizations globally to provide an AI-powered GPS to help workers navigate career transitions, supporting them from career navigation, to reskilling, to job search. FutureFit AI uses over 350 Million global talent profiles, live labour market data and projections, and proprietary algorithms to identify an individual’s skills, recommend possible career paths in their local labour market, and create a personalized roadmap of learning programs, career resources, and human guidance to drive successful outcomes.


Learnisa is an AI-powered platform that makes personalised recommendations of online courses. By intelligently profiling a learner, Learnisa conducts a smart matching process to recommend the most suitable courses to learners. 

With Learnisa, learners can avoid lengthy and ambiguous searches for courses, and invest time and money on learning the RIGHT content. Whether you’re taking an online course to upskill for your career or even a hobby, Learnisa can help you find your ideal course(s).

Support from the Prize will enable us to develop data-driven techniques that optimise both the outcomes and opportunities for career-focused learners. Stay tuned for some exciting work!

My Careers Journey (Grofar)

An accessible career exploration tool that provides tracking and planning of an individual’s careers journey. By producing an interactive financial roadmap, the thought-provoking app drives individuals to ‘play’ with their careers journey, exploring different career paths, aims and ambitions.

Individuals can plan a careers journey using Labour Market Information data, that includes training, career path changes and ambitions such as property, pensions, loans etc., to explore different scenarios, predict future earnings and visualise the impact on their cumulative wealth.

A complete digital profile of skills, training, experience, and career aspirations is provided and can be updated throughout an individual’s careers journey.


The Heart of the South West LEP Digital Skills Partnership and Skilllab B.V. are developing a solution to bring Skilllab’s mobile app to assist mature workers in Devon whose roles may be at risk through automation. 

Through the app, which links to supplementary learning, we hope to re-set and re-frame mature workers to access the increasingly digitised world of work; a situation that has increasing relevance in the context of the Covid-19.

Skills Cluster Job Match (Emsi)

Emsi is creating a set of ‘skills clusters’ defining different common job roles in skill terms bottom-up from job postings activity. The clusters will help individuals to identify their own skills, to see what career pathways those skills open up, and to identify the skills gap to achieve their career ambitions. 

Our solution is particularly aimed at people in the workforce. For many such people their job history is how they understand what they have to offer. By using labour market data to help translate their individual job history into a common language of skills, drawing on Emsi’s Open Skills Library, we can bring Labour Market Information to yield precise, personalised insights.


If you’re struggling to find a job, SkillsTree works out the best skills for you to learn, and how to learn them, to maximise your employment prospects. SkillsTree builds a personalised learning path based on your location, the skills you currently have, the time you have available to learn, and the sort of job you are after. Our Skills Recommendations are based on the latest data from jobs across the UK, and personalised to you. 


Sort/Switch, will provide an end-to-end service, using an innovative user-controlled algorithm to support and enable those who want to, or need to, make a career change, but don’t know where to start. 

Sort/Switch will, simply and intuitively, help users to understand the skills they already have, discover potential career paths that might be compatible with them now or with further training, understand which options are available in growth industries in their area, access advice, support, and training to help them get there, and finally, apply for opportunities relevant to them.

Sparq (Avora & Human Theory)

Sparq is an Ai-powered platform empowering data-driven decisions for career advisors. Our career advisors work with vulnerable, long-term unemployed people. These interactions change lives. Sparq is technology to make human interactions better. Helping humans, help humans better.

Sparq empowers career advisors to focus on relationship building and empathetic decision making, which humans are really good at. Meanwhile, Sparq’s back-end technology takes care of manual work and delivers labour market information fast.

Sparq is digitally accessible, built for purpose and ethically designed together with end users.

Stay Nimble

Stay Nimble is a tech social enterprise with the vision that everyone is empowered to find their purpose in the new world of work, equipped to escape in-work poverty and prepared for the 4th industrial revolution.

To achieve this, we deliver career and performance coaching via a digital platform using real-time labour market data, co-created with people in the CareerTech Prize target demographic.

Over 9,000 people across the UK are building confidence, envisioning future career options and being equipped with tools to get there. Our Prize project will develop new features to facilitate digital relationships between members and career advisers.

Wordnerds Jobs

Wordnerds will use cutting-edge text analysis to help bridge the chasm of miscommunication between employers and their potential employees. Standard Labour Market Information (LMI) fails to capture the nuance of soft skill requirements, and yet this is the information that those with few qualifications need the most.   

We are building a software platform that helps brands uncover and understand the true voice of their customers. By combining cutting-edge artificial intelligence (AI) with old-school linguistics, our disruptive tech is a new way to train computers to read – and genuinely understand – language, and not just count the words. 

Wordnerds combines Artificial Intelligence (AI), Natural Language Processing (NLP) and Advanced Corpus Linguistics to provide automated understanding of unstructured text data.


Our mission at Workerbird is to help everyone find a happier working life. People use our platform to understand their working patterns, relationship to work and be empowered with their own data. Under the CareerTech Challenge Prize we will develop features to support workers open to learning about other career options. We will provide workers with relevant information that is local to them about the labour market, training and upskilling so they can make informed decisions about their futures. Our solution ensures workers understand and can improve their working lives.

Would You Rather Be

Would You Rather Be helps people find career happiness through our AI-powered app.

By answering 10 minutes of quick-fire questions on your job interests, skills, qualifications and experience, our algorithm will calculate the careers you are best suited to and generate hyper-personalised pathways into each one, starting from where you are now. To date, we’ve had over 51,000 users and 82% of them have rated us 4 or 5 stars out of 5.

We believe that everyone deserves to be happy in their career, and we want everyone in the world to use our software to help them find that happiness – so we can all look forward to Monday morning more than Friday afternoon.


Yuno is a mobile app connecting a hugely underserved section of the UK workforce with upskilling opportunities. Workers create anonymous profiles by playing a simple card sorting game that tests for personality, interests, and values. This enables Yuno to provide highly personalized and locally relevant career recommendations as well as to connect workers with employers willing to train them. The underlying machine learning models are trained on workers who already possess the respective skills. Yuno augments its career recommendations with labour market information retrieved from the web, the Office of National Statistics, as well as the Department for Education.

Future Builders

Future Builders is building a platform that enables individuals to gather insight into the point at which natural aptitude and personal passion intersects.
They believe that many people simply don’t know what they could be good at or what they really enjoy. The simple assessment tool looks at interests and passions rather than experience and existing skills in order to determine a learning pathway that could lead to a good, sustainable job in the digital sector.